Frequently Asked Questions

To which charities is face-to-face most suited?
Face-to-face fundraising, like any other kind of fundraising, works best for charities with a well known and respected brand. It can also work to help other charities build awareness of their brand over time as a result of the hundreds of conversations held daily by Advocates and the signage displayed at their sites. It tends to be less suitable for very small, unknown charities unless they are working on a cause with a broad level of support.

Doesn't it cost a lot?
Face-to-face fundraising is highly cost-effective compared to other ways of acquiring donors, yielding a return on investment over 5 years of between $3 and $6 for every $1 spent. Unlike other types of fundraising, where you have to put up considerable funds to initiate a campaign with no guarantee of return, with face-to-face, in most cases you only pay for the donors you get.

Why don't charities do it themselves?
Most charities have found that it is much easier to concentrate on their core business rather than diverting their attention and refocusing their skills on recruiting, training, equipping and managing and recompensing a large team of specialist fundraisers, receiving, entering and quality checking the data and analysing the results.